Survival of the iFittest
February 3rd, 2006
Things are going well on the redesign, and it still looks like Monday will see the complete relaunch. In the meantime, however…
A friend forwarded me this article from the New York Times and I thought you might find it as interesting as I did.
“There is no room in this industry for lack of execution,” [Gavin Downey, the director of product management at the Belkin Corporation] said.
Not when making add-ons for the iPod is a $1 billion business. Does that sound like hyperbole? Consider this. Last year, Apple sold 32 million iPods, or one every second. But for every $3 spent on an iPod, at least $1 is spent on an accessory, estimates Steve Baker, an analyst for the NPD Group, a research firm. That works out to three or four additional purchases per iPod.
Read “The iPod Ecosystem” at The New York Times
